Monthly Archives: November 2018

From Good to Great – Making the TOS Leap 1.0

Ports play a major maritime role in a country’s economic development. The terminal industry therefore has to end its divisive nature and embrace a more collaborative view of things in order to be successful.

In the book ‘From Good To Great’ authored by Jim Collins, it is suggested that one of the keys to success in any organization is by identifying a single area where they can be best at, and to focus on being the best in that area. The book explains that the move from good to great is achieved by the level of discipline the company maintains in its business in order for it to thrive and be sustainable in the long run.

Likewise, the success of a terminal can be measured with a few key factors in mind, such as the ability to leverage advanced technology, and nurturing the human capital that contributes to the growth of the industry. So terminals who desire to move from good to great must understand the requirements to shift from long-term mediocrity to becoming a port of excellence.

Here are two ways to identify a great and thriving terminal.

  1. Great Automation

The rise of globalization has led to an increase in International Seaborne Trade which has in turn led to a rise in port operations. To improve operational efficiency at the ports, operators have also started recognizing the need to automate their operations to support the increase in demand of trade. A great terminal will engage in advanced connected systems that provide flexibility and visibility across its port and terminal network. When information and data is gathered in real-time, decisions can be made quickly to effectively manage the yard performance of the terminals. Automated equipment handling is also leveraging advanced technology to provide improved performance, safety and control.

Technology has a way of improving efficiency and differentiating terminals from competition. And it will work best if standardization takes place and processes are well aligned with business goals. On a larger scale, standardization of workflows and processes cut away complexities and streamline processes to smoothen operations.   

  1. Great Service Excellence

Shippers and forwarders are always on the lookout for flexible and available booking options. Delivering great service means that businesses should be responsive to the needs of the client as well as provide consistent and good quality service. One key indicator that delivery service hasn’t been up to mark, is poor documentation, which leads to slow response to customer’s queries. Ship management firms can offer tailored services that enhances communications with owners and to build mutual trust.

Organizational initiatives need to be in place to boost the service quality for the industry to see an improvement in quality. One of the ways to address this, as the book suggests, is to empower and motivate its people so that collectively, they will be driven by an unrelenting sense of determination to improve its service delivery.

As companies make decisions and take meaningful steps to affirm their core competencies, they inevitably kickstart a positive momentum that can lead to greatness.

shutterstock_253926292.1

Driving Innovation at the Inaugural CyberLogitec Summit 2018

CyberLogitec held its first Summit last week, hosting more than 35 international customers, guests, partners and friends. The event is testament of our strong competencies in business consultation and execution of our solutions. We place strong emphasis in customer service and integrity as our key values that will bring success and sustainability to our business.

According to the International Maritime Organization, over 90% of the world’s trade is still carried by sea and this has contributed to a cautious approach on global port capacity expansion, even though the outlook for container demand is now at an optimistic 4% per annum for the next five years.
DSC03288.1

Kicking off the event, was Mr Jason Hyeon, Executive Vice-President, CyberLogitec. Appreciating every customer in attendance, he shared that this event inks the promises we adopt over our technologies and our brand values over the past 20 years. CyberLogitec have been positioning ourselves as positive contributors to the market by developing innovations and technologies to help businesses stay ahead in the market. With all these in mind, businesses need to remain nimble by taking time to review and realign business processes to stay afloat.  

At the event, guests were able to gain a deeper understanding of the market trends and the importance of embracing innovation that is designed to provide greater operational efficiency.

DSC03305.1

Dr Tae-II Kim, from the Korean Maritime Institute, shared with the audience KMI’s insights on the 4th Industrial Revolution and its impact on the maritime industry. Citing examples from CMA-CGM and Maersk, who have been positioning themselves to embrace blockchain technologies, many other companies preferred to observe by the sidelines.  One of the digital trends he identified for the maritime industry, was the move of automation and technology. As businesses place priority in the investment of technologies, they can then begin to appreciate how big data and smart algorithms do well to provide key information to facilitate decision making.  Also importantly highlighted was the increasing trend for M&As, collaboration and the need for e-platforms.

Head of Business Consulting, CyberLogitec, Mr Wai Mung Low, shared that seaborne trade is still on a slow, upward trajectory. With the acceleration in globalization and the increase in the volume of trade brought on by mega-sized vessels, businesses must therefore harness technologies and solutions that can power the daily operations and cooperate efficiently through a collaborative ecosystem platform in order to optimize their informational exchanges between partnering carriers.
DSC03332.1

With the influx of mega-sized vessels on long-haul trade lanes, the cascading effect to smaller ports brings forth the need for regional and domestic terminals to recognize the need to put in place well-automated, cost-effective and versatile terminal solutions that can tailors to multi-terminals management & mixed-cargo handling of containerized & non-containerized general breakbulk readily. The necessity for an advanced multi-purpose TOS is thus inevitable.

A classic illustration of automation and digitalization, is where large IT infrastructures of ONE engages with high performance platforms to manage massive data exchanges conducted onboard ships and in office. As shared by Mr Kosuke Wade, Senior Vice-President of Ocean Network Express (ONE), it was determined early on that ONE would adopt one of CyberLogitec’s flagship products, OPUS Container, covering key containership operations. Selected also for its scalability and ability to integrate with other key platforms for greater optimization, he shared that it was a necessity for ONE to change and ride with the current business trend in order for them to survive in the constantly evolving business landscape.

As the industry arrives at the inflection point, the value of information is far greater than before. Inbuilt intelligent algorithms help personnel plan, schedule and forecast operational requirements of vessels, yard and container equipment in a smart and optimized way. This is where delivering service excellence becomes a key differentiator for the maritime business.

Advancing innovation has always been one of CyberLogitec’s core values, leveraging on our extensive industry experience and strategic market presence to meet the dynamic needs of the market. The only way to progress is to move forward and the inaugural event inks the commitment we have in delivering strong products and quality service to our customers.

DSC03318.1

How Far Have We Sailed?

It comes with no surprise that digital transformation is slowly but surely, changing the maritime game. Every industry in fact, has in one way or another been affected by it. The reality is, change is the only constant. Whether we like it or not, innovation is picking up speed, and we need to remain poised for a future where logistics and ocean supply chain are transformed by new technological advancements.

Take Singapore for example. Today the nation is a shipping hub for maritime business, renowned for its port facilities, ship repairs and newbuilds. PSA was founded in 1819 and by 1982, Singapore became the world’s busiest port, achieving one million TEUs per year for the first time.  As Singapore continues to aggressively innovate, PSA now handles 74 million TEUs at its port projects around the world, with its flagship Singapore Terminals contributing to 33 million TEUs. Just this year, CMA CGM’s Ze Box and PSA unboXed have partnered to drive digitalization and innovation in the shipping and supply chain ecosystem through a series of programs. Innovation and even collaborative partnerships do well to harness an acceleration of growth and efficiency.

So exactly how far have we sailed?

container-1611490_1920

Throughout the world, equipment manufacturers, ship operators, freight forwarders, software technology companies are already on projects in the hope of realising operational productivity and improved customer experience through digital innovation. The Port of Rotterdam’s port call optimisation platform, Pronto, developed with Dutch startup Teqplay, has allowed vessel operators to cut waiting times at the port by up to 20%, for example. London-based CargoMate has developed a platform that helps containerships minimise delays in port, allowing them to sail slower and save fuel.  

In the same way, having a holistic view of data sources, where it is collated, exchanged, shared and analysed also plays a key role in being a positive contributor to the market and ensuring the business remains nimble. That is one of the ways to remain competitive, delivering quality service efficiently. There are needs for standardization and collaboration so collectively the ecosystem of liners and carriers can leverage on information to make right business decisions.

In today’s standards, without that level of connectivity nor transparency, we will not see an advanced ocean supply chain trajectory. For the industry to sail full steam ahead, we must remain poised for the future in order to see growth and efficiency in the ocean supply chain.