Smart Business Goals
Within the terminal supply chain, there are many stakeholders involved in delivering end-to-end service to customers. In the world of larger ports and bigger ships, a flexible and modular-based TOS architecture understands that multi-terminal and mix-cargo terminal operations have different complexities, which means there isn’t a one-size-fits-all system. Whether deployed on premise or on the cloud, with plenty of features useful to cater to the needs of the multi-terminal or mix-cargo requirements, the operating system becomes an important part of powering the daily operations of the terminal.
Operational processes are fast becoming more complex and it is challenging us to take a hard look at the status quo of the maritime supply chain. It is therefore time to harness technologies to effectively unlock greater performance for the port and better service delivery for end customers. Smart ports can therefore visualize a new era, restoring port productivity to the industry.
The ocean container shipping industry is facing many issues, with weak demands and oversupply of slots. The truth is terminals can visualize a new era, restoring port productivity to the industry. To remain competitive, a good terminal operating system (TOS) should be optimized for the future as it grows with the business.
Under a single umbrella, a good TOS will be a well-connected platform with a single real-time visibility with solutions that come with clear 3D and 2D yard views to facilitate decision making. This gives rich graphical details within a single interface as terminal crew can quickly zoom in and out of the yard providing yard container information and vessel discharging activities thus elevating visibility.
To power a smart port into the future, having a global pooling system that is well-managed by an intelligent TOS eliminates the complexities of juggling the equipment manually. By managing its resources and equipment, it discharges its plan based on an intelligent algorithm that considers the Internal Terminal Vehicle (ITV) workload and the yard movement sequence in real time. By assigning the closest ITV to its targeted container, it maximizes operational efficiency as time and cost savings are key metrics for a productive port.
Change Is Here To Stay
The old paradigm of change was applying technology to automate simple processes and operations, but today’s wave of change has gone beyond that. It is now about leveraging on the Internet of Things (IoT) and Big Data to collect intelligent data generated by multiple processes, and support change management at a higher level.
Big Data is an integral part of ALLEGRO’s yield management process as it maximizes profitability by validating pricing, capacity and cargo type each time a booking is created. This allows for real time revenue management and improved business decision making. The adoption of the right technology is about understanding that change is inevitable in order for businesses to remain relevant.
One of the key factors of change, is about realizing new innovation can power businesses to be productive.
Having the Right Mindset
The truth is, no new technologies are without drawbacks. There is always a learning curve, and that unlearning of the old and relearning of new processes and systems. Understandably, legacy systems and old working habits are hard to let go, but to embrace new processes a flexible mentality must be adopted for organisations to stay relevant. Workers need to upgrade their skills and gain the confidence to thrive in such a competitive world. It is important not to succumb to fear but maintain an optimistic stance, keep up with the times and prepare for the inevitable disruption.
The maritime industry is not immune to the opportunity of technological advancements. In fact, companies should be leveraging on the downtime to take action now. Deep transformation is needed, starting with change management practices through to the adoption of new technological platforms to drive innovation and thrive, not just survive, in the global market of tomorrow.
Container Terminal in Hamburg